Blog Post 9 - Coca Cola Superbowl Commerical 2014

In case you haven't seen it, take a look at Coca Cola's Superbowl commercial here it is.

The commercial begins with a normal rendition of America the Beautiful with a white American riding a horse in the forest. The rest of the song is sung in a multitude of different languages displaying the diverse range of culture found in America. The commercial shows Americans of all races, skins colours, religions and backgrounds living their lives in harmony, united together equally as human beings (sharing a coke).

 

Surprisingly, there has been an extremely large amount of backlash against the ad from many Americans who have been offended by the advertisement. One comment was 'Speak English or go home!'. I understand that many Americans would feel that offended that their national song was being disrespected by being sung in foreign languages, suggesting a sense of threat to their national values. However these individuals need to realize that there is not threat to their patriotism and support of America, the commercial is simply celebrating the diverse mix of culture present in their society, and how this only adds beauty to America. 

 

The rich array of skin colours, values, traditions, beliefs and differences present only strengthens America. Americans should be proud to live among each other, no matter their differences. Singing a song in different languages is simply a way of communicating harmony of many different cultures present within the country and how they support and live together, working towards a united future. 

 

So kudos to you Coca Cola, one of the best advertisements of all time. Truly a beautiful example of global citizenship.